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BoyleSports is Ireland's largest independent bookmaker.

Headquartered in Dundalk, County Louth, the organisation has over 320 retail branches throughout Ireland^[2] and the UK.^[3]

They are also major operators in the online space with top-rated apps in both the Google Play and App Stores offering online sports betting, casino, bingo, gaming, poker and lottery services.

History[edit]

BoyleSports was established by John Boyle^[4] in 1982 when he opened his first betting shop in Markethill, Co. Armagh, Northern Ireland. In 1989, five outlets were opened in Drogheda and in 2002, a further 14 new shops were opened.

The organisation had 77 shops by August 2004,^[5] and opened their 100th store two years later in 2006.^[6]

In February 2011, BoyleSports took over 17 new shops from Celtic Bookmakers, saving 100 jobs. Later that year BoyleSports saved 65 more jobs with a strategic takeover of 15 William Hill shops.^[7]

In July 2017, Conor Gray succeeded founder John Boyle as BoyleSports CEO who assumed the role of Executive Chairman.^[8]

In September 2018, BoyleSports celebrated the opening of their 250th shop in Kilcullen, Co. Kildare and announced plans to further expand its retail and online business.^[9]

In June 2019, BoyleSports announced they had entered the UK retail market with the acquisition of independent bookmaker Wilf Gilbert, who ran 13 betting shops in the Midlands, for an undisclosed sum.^[10]

In January 2020, BoyleSports expanded its operation in Northern Ireland by acquiring 33 William Hill shops making the company Ireland's biggest retail bookmaker.^[11]

Sponsorship[edit]

Horse Racing[edit]

Since 2010, BoyleSports Champion Chase Day has run at the Punchestown Festival each year. Prize money for the feature race, the Grade 1 BoyleSports Champion Chase, increased from €140,000 to €300,000 between 2010 and 2019. Previous winners include Big Zeb, Sizing Europe, Sprinter Sacre and Un De Sceaux.

In 2014, BoyleSports became the headline sponsor of the most prestigious race in the Irish National Hunt calendar, the Irish Grand National, which runs at Fairyhouse Racecourse each Easter Monday. In August 2016 it was announced that the prize money would be increased to €500,000, making it the richest National Hunt race in Ireland.^[12] The increase in prize money lead to a top-class level of entry with top trainers Willie Mullins and Gordon Elliott identifying it as a vital step to winnings the Trainers' Championship.

In January 2020, BoyleSports announced that they had pledged €2,000,000 in prize money to extend their sponsorship of the BoyleSports Irish Grand National for a further four years, maintaining its title as the riches race in the National Hunt calendar.^[13]

In October 2014, BoyleSports and Irish national broadcaster RTE announced that BoyleSports would become the sponsor of the RTE Racing programmes across TV, radio and online in a deal worth €1,000,000.^[14] In 2017 an extension of their partnership was announced.^[15]

Football[edit]

In June 2019, BoyleSports announced they had signed a two-season deal to become the main sponsor of EFL Championship side Birmingham City.^[16] The club stated that this was their biggest sponsorship deal in over a decade. The announcement was made at the official unveiling of the club's home kit at the Birmingham Back to Backs tourist attraction in Birmingham City Centre in a Peaky Blinders-styled launch event.^[17]

In August 2020, BoyleSports became the main sponsor of Coventry City.^[18]

Darts[edit]

In July 2019, BoyleSports announced they had agreed a deal with the Professional Darts Corporation to sponsor the BoyleSports World Grand Prix in the Citywest Convention Centre, running from 2019 to 2021.^[19] Speaking at the launch, Michael van Gerwen stated his love for the Irish fans saying, 'This tournament has something special. The people love it and they come out to support'. The tournament is broadcast live on Sky Sports for seven nights each year.

Greyhounds[edit]

BoyleSports became the headline sponsor in 2014 for the Irish Greyhound Derby held in Shelbourne Park every September. In 2017, an announcement was made detailing the increase in prize money from €240,000 to €300,000 for the 2018 Derby.^[20]

Other[edit]

Previous major sponsorship deals have included title sponsor of Sunderland AFC (2007 - 2010) in the Premier League, the BoyleSports Hurdle during the Leopardstown Festival, the BoyleSports Irish Guineas Festival at the Curragh, the BoyleSports Champion stakes at Shelbourne Park and the BoyleSports International at Dundalk Stadium.

Brand ambassadors[edit]

Former Republic of Ireland international football, Kevin Kilbane, joined BoyleSports as Football Brand Ambassador in 2016. The Match Of The Day and Virgin Media Sport pundit offers insight into upcoming football events for BoyleSports customers in shops and online.^[21]

Also in 2016, Cheltenham Gold Cup, Aintree Grand National and BoyleSports Irish Grand National winning jockey, Robbie 'Puppy' Power joined BoyleSports as Horse Racing Ambassador.^{[citation needed]}

Previous brand ambassadors have included Stan Collymore, Joseph O'Brien and Gordon Elliott.^{[citation needed]}

References[edit]

1. ^https://www.rte.ie/news/business/2017/0724/892599-boylesports-appoints-conor-gray-as-new-chief-executive
2. ^'BoyleSports opens its 250th shop'. RTE.ie. 12 September 2018. Retrieved 27 September 2018.
3. ^'BoyleSports enter UK betting shop market with Wilf Gilbert deal'. Racing Post. Retrieved 1 June 2019.
4. ^'John Boyle - Independent.ie'. Independent.ie. Retrieved 27 September 2018.
5. ^Webb, Nick. 'They don't tell you this in college'. The Irish Independent. 29 August 2004. Accessed 2 September 2011.
6. ^'Shop No 100 for top Irish bookie'. The Irish Independent. 11 August 2006. Accessed 2 September 2011.
7. ^'Bookies' staff jobs safe, as Boylesports takes over Hill - Independent.ie'. Independent.ie. Retrieved 27 September 2018.
8. ^'BoyleSports appoints Conor Gray as new chief executive'. RTE.ie. 24 July 2017. Retrieved 27 September 2018.
9. ^'BoyleSports opens its 250th shop'. RTE.ie. 24 July 2017. Retrieved 27 September 2018.
10. ^'BoyleSports enter UK betting shop market with Wilf Gilbert deal'. Racing Post. Retrieved 1 June 2019.
11. ^'Boylesports buys 33 William Hill shops in North'. RacingPost.com. Retrieved 12 January 2020.
12. ^'Irish Grand National prize money increase to bolster race's prestige'. The Irish Times. Retrieved 27 September 2018.
13. ^'BoyleSports Pledge €2m Prize Money In New Irish Grand National Deal'. BoyleSports. Retrieved 27 January 2020.
14. ^'BoyleSports signs two year €1m sponsorship deal with RTE - Independent.ie'. Independent.ie. Retrieved 27 September 2018.
15. ^'RTÉ Sport and BoyleSports announce new sponsorship'. RTE.ie. 16 January 2017. Retrieved 27 September 2018.
16. ^'Birmingham City unveil Boyle Sports as new jersey sponsor as they launch 2019/20 kit'. RTE.ie. 4 June 2019. Retrieved 27 September 2018.
17. ^'Birmingham City unveil Boyle Sports as new jersey sponsor as they launch 2019/20 kit'. RTE.ie. 4 June 2019. Retrieved 27 September 2018.
18. ^'BoyleSports becomes new shirt sponsor of Coventry City'. cffc.co.uk. 20 August 2020. Retrieved 28 August 2020.
19. ^'BoyleSports To Sponsor World Grand Prix of Darts for Next Three Years'. RTE.ie. 1 July 2019. Retrieved 27 September 2018.
20. ^'Prize Money Increases to €300,000 for 2018 BoyleSports Irish Greyhound Derby'. betting.boylesports.com. Retrieved 27 September 2018.
21. ^'Kevin Kilbane Betting News - BoyleSports Betting'. BoyleSports Betting. Retrieved 27 September 2018.

Further reading[edit]

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When you want to claim your deposit bonus you just need to opt in when you make your first deposit. Now be warned, you have only got 72 hours after registering to claim this bonus, so make sure that you are in a position to make that first deposit within that 3-day period. No bonus code will be needed in order for you to claim your welcome bonus. If a code is required to claim future bonuses you will be messaged with the details to enter when you make a deposit.

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• Wagering requirement of 20x deposit + bonus
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If you are a fan of Playtech – and let’s be honest, who isn’t? – then you will be happy to get stuck into the slot games on offer at this casino. All of your favourite Playtech titles are here, including the famous Age of the Gods and DC Universe progressive jackpots.

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If you don’t have a live dealer casino on your site, then it is going to be very difficult to make an impact on the casino gaming market as a whole. Live Casino play has converted millions of former skeptics to online play, and a lot of people just won’t sign up to a UK online casino without this option.

The live dealer option is available at BoyleSports Casino, fortunately, and you can choose to play blackjack, roulette, baccarat, Hi-Lo and Texas Hold ‘em, as well as a customised Age of the Gods version of roulette. It may not be the biggest live casino set-up out there, but it covers the main options for fans of this type of online play.

Mobile Gaming

The BoyleSports mobile casino offers you all the thrills of real money casino play no matter where you are. Okay, as long as you’re not the Casino Gorilla paying a visit to the folks back in the deep dark jungle and have a decent wi-fi connection. When you play mobile you will find games like Batman Begins, Frankie Dettori, Live Roulette & Blackjack, Justice League, Age of the Gods and lots more. Whatever type of smartphone you favour, it’s easy to log into the mobile version of this casino and start playing.

Boylesports Casino Transactions

You know what’s guaranteed to get a casino player agitated? Money – specifically not being able to deposit and facing delays with cashing out. BoyleSports address the first issue by offering a big variety of payment methods, which apart from debit and credit cards includes:

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• Skrill
• Paysafecard
• Euteller
• Instadebit
• Sofort
• boku
• Giropay
• Trustly

If you can’t find anything that works from that little lot, then you may need to consider a different past-time. Withdrawals are processed swiftly and without fuss, but just make sure that you verify your account before cashing out. This is a licensing requirement and ensures that payments go to the right person, so is worth doing early so as to smooth the path to making withdrawals

Security and Fairness of the Casino

Whenever you consider opening an account with an online casino, the first thing you should do is to scroll down to the bottom of the page so you can see where the site is licensed. This may not seem overly important at first, but if you should have a problem down the line you will want to know that a trusted regulator has got your back. Luckily, BoyleSports is licensed by both:

• the UK Gambling Commission
• Gibraltar Gambling Commission

You won’t find much better than those two regulators. All transactions are securely encrypted so that your private info stays that way, and the games are all checked on a regular basis to make sure you will always have a fair chance to win.

Support

Need help with something? BoyleSports have had a number of years experience online, comparable with casinos like PlayOJO, casino called NetBet and always popular Mr Green, and have a well-trained support staff capable of sorting out any issues you may encounter. Get in touch via telephone, live chat or email and they will be happy to assist. The Irish-based support team has earned glowing reviews for the quality and speed of support that they offer, which is always a comfort when you are new to a gambling site. There is also a large Help section which covers a range of different potential queries.

Restricted Countries

Australia, Bulgaria, Canada, Cyprus, Estonia, Hong Kong SAR China, Israel, EU, Norway, South Africa, Switzerland, Turkey, U.S. Minor Outlying Islands, U.S. Miscellaneous Pacific Islands, U.S. Virgin Islands, United States.

For a full list of restricted countries, visit the casino’s “Terms and Conditions” page.

BoyleSports Casino Experiences – Conclusion

As a fan of Playtech games, the Casino Gorilla was always going to be pretty pleased with BoyleSports Casino. The bonus wagering terms are very fair too, which is always guaranteed to put a grin on that enormous face.

If you enjoy the best of Playtech then you will find them here, and once you’re signed up with the casino you will also get access to other platforms such as Bingo, Poker, Vegas, Lotto and of course those Sports betting options. The Big Guy will stick with the casino action, but he certainly approved of what he found here.

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